Only a few weeks ago we visited our first US H&M store in Orlando. Now I find out that this Swedish brand is not very Swedish when it comes to honesty, reliability and social consience  They actually seem to behave like any old greedy big corporation. First they shred and destroy not sold clothes instead of donating them to charity, this during a recession and record cold winter. Talk about wasting the resources of our planet and showing total arrogance to the poor in the USA. The latest is even worst, German Financial Times has found out that H&M use Indian genetically modified cotton in their so called certified organic cotton clothes. Wow. Double your bad H&M.  

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I and my daughters had never visited an H&M store outside Sweden before so we decided to make a trip to Orlando. It took us hours to get from Tampa to the Florida Mall in Orlando, the traffic was horrible, obviously we were not the only ones that decided to go out for a drive during the holidays. Being time optimist I had planned for us girls to first go for a nice stroll in downtown and have lunch in a nice restaurant.

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This is a correction to the last article about H&M opening a store in Sanford. Thanks to our Swedish friends of The Swedish Club of Orlando. EuroFloridian can add that not only do H&M open a Store in Sanford today, they also open a store in the Florida Mall in Orlando.

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Finally we will have an H&M store in Florida!

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Since the dissolution of the Swedish – Norwegian union in 1905, Sweden and Norway has had a friendly quarrel. Swedes are jealous of the Norwegian oil and Norwegians are jealous of Swedish car brands, innovations and obviously now design!

The Norwegian design agency, Anti, has designed a death metal inspired jeans brand, and of course the smart guys in the design bureau know that Sweden is a stronger brand name in design and fashion than Norway, whose most famous design still today  is the folklore artifact “lusekofta”.

Sweden’s mega successful jeans brands Acne and Cheap Monday obviously inspired and challenged the Norwegians who produced 666 pairs of unisex, black, cigarette jeans that they named, AntiSweden jeans.

Obviously the success of the first Norwegian attempt to enter the super competitive international fashion market is by surfing on the Swedish success.

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