Can you buy Swedishness?

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Yes, you can! Claims the new online store The store offers high quality Swedish souvenirs and gadgets, everything shipped from Sweden, but they do take orders from the USA.

The prices are moderate to high but - they do offer some cool stuff that represents a modern, progressive Sweden. I will buy my next gifts there for sure, eventhough it will not be to often considering the pricing. Some of my favourites I would like to buy for my eyes only is

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the brio labyrinth, a Swedish classic, here in a cool black and white version for 42 USD.

The mjölk poster for 22 USD  is a must as well for a Swedish expat I would buy one for myself and for a friend who already has everything they need

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I would give the book Smörgåsbord 42 USD to the foodie

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 view more Swedisness items at


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