Sweden is a stronger brand than Scandinavia


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Sweden is better known than Scandinavia in most countries in the world. In the US for example 61% say they know something about Sweden while only 36% say they know anything about Scandinavia.  The fact that a single country has a bigger attraction than the region is quite uniqe according to Simon Anholt, the founder of Anholts National Brands Index, NBI, who performed the study.
It appears as if Sweden gains from everything that is attractive and positive about Scandinavia, one of the highest status regions in the world.      

The Swedish Institute, SI, presents the NBI study for the Swedish Government, Liselotte Bergman, analyst for SI says:" This means that, de facto, outside Europe, there is a much bigger potential to market a product,. service or company as Swedish than as Scandinavian. Sweden has positive associations and by using Swedishness doors can be opened that would otherwise reminan closed."
The positive Swedish image is strongest in Europe and North America.

Read more here (in Swedish) http://www.mynewsdesk.com/se/pressroom/si/pressrelease/view/sverige-mer-kaent-aen-skandinavien-515144

Comments

1 - @Karin. Thank you for the nice input and I have sent you an email.

2 - Mycket intressant och välskrivet!

Jag bor i Tampa Bay området i Florida och skulle vilja ha kontakt med er representant här i området, om ni har någon i min omkrets.

Continue the excellent work!

Jag hoppas jag hör ifrån er.

Karin A. Lanning
31215 Wrencrest Drive
Wesley Chapel, FL 33543-7885
Home/Fax 813-907-6928
Mobile (Cell) 813-679-3197
karinlanning@verizon.net


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